Does Affiliate Marketing Still Work | And Can You Still Make Money From It? (Updated)

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Does affiliate marketing really work? can you still make money from affiliate marketing

Affiliate marketing is one of the best ways of making money online for both individuals and all big companies but does it still work nowadays? Let’s look into that and see what you can do about it.

Does affiliate marketing still work?

“Well, the answer is yes, affiliate marketing still works like any kind of business out there. There are so many people who still make a good income from affiliate marketing (stern). 

However, it is not an overnight process, it requires commitment, persistence, effort, time, and you need to produce valuable content that helps other people in a particular niche”.

“Affiliate marketing does work, it’s just that you won’t make money from it instantly. It will take a lot of hard work and time especially when you are just starting out (stern). 

A lot of people fail with affiliate marketing simply because they think making money online with this business model is easy.”

And when they don’t make money from it on their expected time, they say this business model doesn’t work.

Read on to learn more about if affiliate marketing really works or not… and why some people fail with affiliate marketing and also strategies to make affiliate marketing work for you.

Important Disclaimer: (this page contains affiliate links meaning if you purchase anything through my link, I’ll receive a small commission which is no additional cost to you but help me to focus on creating more helpful content for and others) Thanks For Support!

Does Affiliate Marketing really work?

To be honest with you, the affiliate marketing industry is very competitive and very saturated and due to that, the people who actually succeed with it are very few.

Affiliate marketing only works for people that are willing to learn, put in the work, and stick with it for the long haul.

A large number of people who attempt affiliate marketing fail simply because they are lazy and don’t want to put in the work that will get them to success.

Though it may take a year or more before you start getting tons of traffic and sales coming into your business, however, it’s worth the wait.

Another reason why affiliate marketing does not work for some people is that…

They approach affiliate marketing as a quick way of making money online. 

They don’t want to do any work, rather, they want to sit back and watch the money rolling into their bank account.

Sorry… It doesn’t work like that.

Let’s look at what affiliate marketing is?

Affiliate marketing is a process of promoting other people’s products or services and when someone clicks on your link and purchases the product, you earn a commission.

So, there you go… Unless you sell a product, you won’t make money from your affiliate marketing business.

So now, selling that product comes with you doing a little bit of marketing (ideally, on YouTube, blog, or social media).

And if you just sit down hoping for money to come automatically then you’re only setting yourself up for failure and struggles.

So, what are you trying to say…?

I mean, you need to put massive work before you can succeed with affiliate marketing and if you’re not ready to do that, then goodbye, find something else to do online.

Let’s further take a look at other reasons why affiliate marketing does not work for some people.

Why Affiliate Marketing Does Not Work For 97% Of  People?

There are so many reasons why affiliate marketing does not work for some people. Below I share a few of them with you.

Promoting Poor Quality Products

A lot of people make the mistake of just promoting any product they come across with, simply for the sake of making a commission.

Without really knowing if it’s going to HELP meet the needs of their audience or not.


Affiliate marketing is a value game, if all you focus on is to make money, and you’re not putting your idea customers needs at first, then you’re missing out on steps.

The reason behind this is that…

People don’t visit your site with the intent of buying a product, rather they come for a solution or answer to their problem.

And if all you do is, try to sell to them. 

They are not going to TRUST you and if they don’t trust, guess what they won’t purchase from you in the future.

And if they don’t purchase your offer, you won’t make money in your affiliate marketing business.

Failure to Learn

“The best way to succeed with affiliate marketing is to commit to learning everything you can about affiliate marketing and also focus on learning the right strategies”.

And also learning from other affiliates who are already successful with what you are doing.

Learning from others can help you acquire a lot of skill sets as you journey your way to affiliate marketing.

However, a lot of people do the opposite, they think they know it all and they can figure out everything by themselves.

And at the end, they end up focusing on the wrong thing that leads them to failure.

Lack Of Patient

Lack of patience is one of the main keys to why affiliate marketing does not work for the majority of people.

Most people approach affiliate marketing as the solution to their financial problems. They think getting into affiliate marketing is a done deal.

Remember… There’s nothing like overnight success online, everything takes time. So, just be patient and commit to learning.

Lack Of Focus

Focusing on too many things all at once is also another reason why people fail with affiliate marketing.

This sort of activity is common among the beginning affiliate, they try to master every method of making money online they come across without really focusing on one thing till success.

And at the end, it leads them nowhere but rather they overwhelmed themselves and gave up.

NB: Focus on one method of making money online and go all in till success.

Lack Of Value

A lot of people are so eager to make money to the point that they even forget to help people that they were actually selling to.

Like I said early on, affiliate marketing is a value game, and if you’re not focusing on creating valuable, relevant, and high-quality content that helps your target audience.

You’re missing out on a point. 

You only make money if you help other people achieve their goal and the more people you help the more money you’re likely to make.

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Strategies To Make Your Affiliate Marketing Business Successful 

By following the strategies below, you can absolutely make your affiliate business way successful without even investing your hard-earned money in any crappy courses out there.

Here Are The Strategies To Make Affiliate Marketing Really Work For You:

1. Take Time To Pick The Right Niche

One of the biggest mistakes you can possibly make in your affiliate marketing journey is picking a niche or topic you’re not at least passionate about or interested in.

For instance, you’re passionate about “The home theatre niche”.

But, because you see other people making huge money in the “Health and fitness niche”, you also decided to go for that niche instead.

Okay here is the thing, now that you go for that niche… It’s likely that you don’t have any knowledge about health and fitness. Even if you do, it’s not that much.

And now, you’ll have to spend tons and tons of time studying and learning everything about this new niche.

And here is the thing, the time you’ll spend learning about this new niche, the chances are that you’re leaving huge money on the table.


Because the people who are already in that niche before you, probably know much more about the niche than you do and they’re always going to be ahead of you.

You can’t compete with them…

So, here is my requirement: 

Pick something you’re at least passionate about and interested in and have a little knowledge about, that way you can be able to create content that will attract people.

But if not so, you’re really going to struggle with content writing and also not be able to stick with it for the long haul when the going gets tough.

I believe you’ve heard this saying before…

Where Focus Goes Energy Flows. Click To Tweet

Find something you’re passionate about and go all in.

2. Select Quality Products

There are so many fake and good products out there. Make sure you take your time to do thorough research before picking one.

Also, make sure the product you pick is congruent (it has to match) with your niche and it has to be of good quality that will help solve your audience’s problem and pain.

To find affiliate programs simply hover to google and type (your niche+affiliate programs) and you’ll discover some really cool ones.

Here is an example:

affiliate marketing really work

Furthermore, you can join one of these popular affiliate networks below:




Cj Affiliate

JvZoo, etc

[READ]… How To Know If Affiliate Program Is Legit, Safe or Not

3. Target The Right Keywords

Now, as your product is ready, the next thing you need is to figure out what key phrases, information, and terms people are typing into search engines (Google).

 When looking for the same product you’re an affiliate for.

So, what’s the reason behind that…?

So that you can be able to attract the right kind of audience, customers who may be interested and more likely to purchase your product.

Now, to be able to figure out what information people are actually looking for, solutions to problems and pain they are in need of, that’s relevant to your niche and product.

And also key phrases that are easy to rank on search engines.

You’re going to need keyword research tools. 

There are a handful of free and paid keyword research tools out there.

You can choose from paid keyword tools such as:

SEMrushThis keyword research tool is an amazing tool with a 7-day free trial. It helps your sites in terms of SEO, content quality, PPC, competitive research. 

It also had amazing features such as:

  • website analysis (both yours and your competition)
  • site audits ( it make sure your website is optimized for search… etc) 

LongTailPro This also an amazing keyword research tool that provides you a lot of helpful information on various keywords, including:

  • You get hundreds of keyword suggestions.
  • Your competitor’s analysis base on 13 matrices.
  • search volume for keywords and how difficult or easy it will be to rank.
  • other keyword suggestions you could create content around.

“You can easily generate tons of organic traffic to your website if you optimize keywords naturally into your post without trying to spam your users”.

For free keywords research tools, I recommend:

4. Create Quality Content

This is where you serve your audience or ideal customers. It is often said, content is king, yes, that’s true but that is halfway true, “quality content is indeed king”.

You can’t become successful with your affiliate marketing business without first helping others.

Remember: Business is all about helping and solving other people’s problems and challenges.

If your business doesn’t involve helping and solving people’s problems… Guess what, you don’t have a business.

Speaking of affiliate marketing,  it’s a value game, you can’t sell your product or achieve your desired goal without first doing the work, and online that work is content creation.

So, put it simply – make sure you focus on producing valuable and high-quality content for your target audience to consume on a daily basis. 

And if you do that over time, you’ll start to see rapid growth in your business. 

IMPORTANT… Be sure all your contents are congruent with your affiliate niche.

Why do I have to create content instead of just focusing on sales? Great question!

This is simple, first and foremost – providing valuable, genuine, high-quality, and useful content will attract readers to your site or video. 

And also, it’s what is going to make people click on your affiliate link and purchase the product promoting.

Take note!.. Without content, be expecting failure in your business.

best ways to make affiliate marketing work

5. Embrace Product Reviews

To get the most out of the product you’re promoting as an affiliate, I challenge you to embrace product reviews.

Make sure you produce honest, authentic, and valuable reviews about the product you’re promoting.

Taking this approach can really help you drive tons of ready-to-buy customers to your review content which can eventually help you sell more products as an affiliate.

Now, the best way to write an honest product review that people will trust is to buy the product and use it yourself, and then give your own personal thought about it.

Furthermore, another way to also do this is to gather feedback from customers who have already purchased and used the product.

And you can write your review and then feature those feedback in the post. This could be either in a blog post or YouTube video.

Is it really necessary to create product reviews?

“Well, I’ll say no. However, online, people are very skeptical when it comes to buying stuff online (especially products), so, the only way to gain their trust is to write a genuine review of the product you promote”.

Key takeaway…

In your review, don’t just talk about the good side (pros) of the product only. Also, talks about the bad (cons) side as well.


When you do that, it raises some level of trust in the eye of people, which might eventually lead to sales. 

Doing that, some people will simply want to buy your product for being honest.

IMPORTANT: We’re here to make some cash right? So, don’t forget to place a link to the product in your review. The reason is, it makes it easy for the customer to make a buying decision.

6. Offer Bonuses On Your Product

If you’re in the affiliate marketing industry, this is very vital for your success. 

Offering bonuses on your product. You’re more likely to get tons of new idea customers to your offer than anyone else in your niche who is not offering bonuses on their offer.

But, make sure the bonuses you’re giving away for free should be something that’s relevant to your niche.

And also valuable that will help solve the needs of your customers.

Why all this…? Wait I’ll tell you why!

Okay here you go – it drives and attracts people to make buying decisions without any hesitations.

Furthermore, It also helps you sell more other products you have. People will always want to visit your site and purchase something simply because of the free gift they will get.

Again… This freebie should be something that is relevant to your niche.

And it has to be valuable that solves a problem because it wins the attention of a customer.

In my opinion, one of the best places to offer these freebies and attract ready-to-buy-customers is to leverage platforms like:

  • Facebook.
  • Instagram.
  • Forums like Quora/Reddit.
  • Pinterest, etc.

7. Focus on Email Marketing

Email marketing is by far one of the best strategies for making money online with affiliate marketing.

If you build an email list of target audience and follow-up with them through an autoresponder on a daily basis and then build trust and relationship with them over time.

You can absolutely earn more money in your affiliate marketing business with just a push of a button. 

(Only if you build the Know, Like, and Trust factor with your list over time)

By the way, what’s email marketing? Oh! that’s very smart of you!

“To put it simply – email marketing is a process of sending email messages to a targeted audience and trying to convert them into potential buyers”.

To build your own email list, you can simply start by collecting email addresses from people that visit your blog.


You do this by first creating a lead magnet (freebies). And as your freebie is ready, you’ll then create a form and link the freebie to it the form you created.

And then embed this form in your post or your site sidebar.

And before your visitors can get access to this free gift, they have to give you their email address for exchange.

And as they opt-in their email address, their email contact is then stored on your list and you can then deliver the free gift to them as promised.

The free gift gets delivered automatically if you set up things properly.

Now, to get all these things done successfully, you need software like, (eg, Aweber, LeadPage, GetResponse…. etc ).

But the one I’ll recommend you go for is GetResponse. 


“GetResponse is one of the world’s greatest email marketing software that helps you in terms of selling or sending an email to your audience”.

It has both landing pages and effective autoresponders that make it easy to market or sell your products.

It has amazing features that you can expect from online marketing such as webinars, landing pages, campaigns, marketing automation… etc.

At the time of writing this, I still use Getresponse and my experience with them was amazing.

You can read my review of GetResponds Here.

If you can follow those steps above exactly and you don’t give, success is bound to happen for you in your business.

If you’re ready and want to learn step-by-step how to build a profitable online business leveraging the power of affiliate marketing… check out my Resource Page for my #1 recommended program.

This program offers a high ticket affiliate product meaning no more small commission, also it has a team that does all the selling for you, it also offers one-on-one coaching.

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So, at the end of the day yes, affiliates still work. The only problem is that a large number of people who start affiliate marketing quit too soon, however, the actual business model works perfectly. 

“The best ways to succeed with affiliate marketing is to be willing to put in the work, effort, consistency, and commitment to learning everything about affiliate marketing”

And as you learn and you need to take action on what you learn and if you can do that for the long run and never quit.

Guess what, success is in your future…

Though along the way you may encounter difficulties. Don’t let that stop you, press on! until success.

[READ NEXT]… Is Affiliate Marketing Proven To Work?

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Affiliate Marketing FAQs

Is affiliate marketing a profitable business? 

“Yes, affiliate marketing is absolutely profitable as more and more companies are getting their product and services online. And there are people who are making decent income simply promoting these products online as an affiliate. However, you need proper planning, consistency, effort, and time to get results out of it”.

Can you make a living off affiliate marketing? 

“Absolutely yes, you can make a living online with affiliate marketing. There are people who are making a full-time income with affiliate marketing. However, you need to have a good understanding of marketing, creating valuable content and focus on driving tons of quality traffic to your offer and be patient, anything takes time”.

Is affiliate marketing dead?

“Well, the answer to that is no. Affiliate marketing is not dead, it’s here to stay for years to come, however, the old form of promoting affiliate products has changed, now everything is about SEO with blogging and YouTube and building an email list. These are good ways to promote affiliate offers”.

Which social media is best for affiliate marketing?

“Well, there are several social media platforms out there that you can promote your affiliate product on, and get great results (stern). 

However, you need to first define who your target audiences are and where they mostly hang out. And once you have a clear understanding of who there are and where you can find them, then you can go ahead and select your desired platform”.

“To put it simply – there are so many media platforms out there that you can choose from. The best one to go for depends on you, your niche, product, target audience, and sometimes your marketing experience (stern).

However, a social media platform like YouTube, Pinterest, Facebook, LinkedIn, Instagram are considered to be the best among the rest when it comes to promoting affiliate products”.

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